MBFWJ16'

So all Fashionista's MBFWCPT16' has been cancelled, but don't fret its now going to be held in Johannesburg, Sandton @Mandela Square.

Johannesburg, Gauteng, 13 June 2016 – African Fashion International (AFI) is pleased to announce the realignment of its Fashion Week properties, sponsored by Mercedes-Benz.

As part of the realignment, AFI will reintroduce Mercedes-Benz Fashion Week Joburg (MBFWJ) for the Spring/ Summer season, in August 2016, at Nelson Mandela Square, Sandton City.

This strategic shift by AFI is motivated by two factors: Johannesburg is the economic hub of South Africa, with the largest number of targeted consumers in the fashion industry; and Spring and Summer are the longest seasons in Sub-Saharan Africa, and therefore contribute to the longest and most profitable commercial season in the retail sector. The profitable Spring season extends through to the December buying peak.